About

Prism Insights brings over a decade of research and product expertise across industries, regions, and markets, helping companies uncover critical insights, validate assumptions, and drive smarter product decisions.

Today, Prism Insights partners with teams around the world — from early-stage startups to global enterprises — to deliver actionable insights that move products and strategies forward with clarity and confidence.

Areas of expertise include:

  • AI agents/Assistants — user behavior, adoption, and multimodal interaction design

  • Health Tech — patient and provider needs, digital health solutions

  • Augmented and Financial Data Analytics — professional user workflows, decision-support tools

  • VR and AR — investigating use cases and professionals’ needs

  • Consumer Advertising — ad experience optimization, monetization strategy

  • 0→1 Innovation — early-stage product discovery, market fit validation, incubation strategy

For projects requiring additional scale, Prism Insights works with our research partner Velocity Ave to deliver high-quality, impactful insights.

Katrina Egert-Pecot, MSc

Prism Insights Founder and Principal

Prior to founding Prism Insights, Katrina was a founding member of Velocity Ave and spent over six years at Google leading strategic research for core products and 0→1 innovation teams. In addition to leading Prism, she continues to provide research consulting to Velocity Ave. Her background spans Silicon Valley, New York, and now Europe, enabling Prism Insights to bring a global, cross-industry perspective to every engagement.

LinkedIn | katrina@prisminsightsllc.com

Maya Joseph-Goteiner, MBA

Prism Insights Advisor | Founder Velocity Ave

Maya is the founder of Velocity Ave, a 0->1 focused research agency. She serves as a senior advisor to Prism Insights.

LinkedIn | info@velocityave.com