A global, boutique research and product strategy consultancy based in the EU
Insights that bring clarity and confidence to your product decisions
Great products and services don’t happen by accident—they’re built on insights that answer critical questions about your problem space and target market. At Prism Insights, we help you sharpen your focus on what matters most to create products & experiences that drive customer adoption, engagement, and loyalty.
We use robust research and design-centered techniques to bring clarity to the unknown, whether you are:
Launching something new
Refining an existing product
Solving persistent product challenges
No matter where you are at in the product cycle or what domain you operate in, we bring insights that help you make more informed, confident decisions and reduce risk.
Select organizations where we’ve had impact:
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NUNA INC
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PANASONICWELL
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OLLIE
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FACTSET
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AREA 120
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GOOGLE • NUNA INC • PANASONICWELL • OLLIE • FACTSET • AREA 120 •
Why Work With Us
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Global Perspective
Based in Europe, we bring our expertise across timezones to clients worldwide.
With extensive experience leading research in the heart of Silicon Valley at Google on global products and advising startups across industries and regions, we know how to surface insights that translate, whether you're building for a local market or scaling across borders.
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Cross-Domain Expertise
From AI assistants to fintech, from digital health to enterprise software—our experience spans multiple industries, target markets, and user needs.
No matter what industry or domain you operate in, we adapt fast, synthesize quickly, and bring domain fluency to every project.
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Transparent & Flexible Pricing
We believe clarity shouldn’t stop at the insights and focused research and strategy should be accessible to all. That’s why we offer clear pricing models for our typical engagements.
For more complex or nuanced work, we can create custom proposals tailored to your goals. We even offer equity-based options for more flexibility.
Who We Work With
Over the last decade, we've had the pleasure of partnering with product leaders and teams in all types of companies in every stage of product development. So whether you're validating an idea or scaling across markets, Prism Insights will help you move forward with clarity and confidence.
Founders
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Entrepreneurs
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Start-ups
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Venture studios
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Growth stage companies
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Organizations & enterprises
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Mission driven non-profits
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Founders • Entrepreneurs • Start-ups • Venture studios • Growth stage companies • Organizations & enterprises • Mission driven non-profits •
If you identify with any of the below, Prism can help you!
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You have a vision—but need confidence it solves a real problem for the right people.
Product Stage: New Ideas & Early Validation
We help you identify your riskiest assumptions and validate your early direction with users—before you invest heavily in building.
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You’re launching—but you need to sharpen product–market fit.
Product Stage: Pre & Post Launch
We help you launch the best version of your product, uncover what’s resonating, where users are struggling, and what to focus on next to increase engagement, retention, and impact.
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You’re growing—but complexity is growing with you.
Product Stage: Scaling & Prioritizing
We support you with the ongoing strategizing process to identify and prioritize high-impact features, align cross-functional teams, and ensure you’re solving the right problems as you scale.
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You’re exploring new opportunity spaces—but want to make evidence-backed bets.
Product Stage: Innovation & Exploring What’s Next
We support your 0→1 innovation efforts, helping you identify and assess new opportunities, validate user needs, and shape your future roadmap with confidence.
Our Services
Let us help you sharpen your focus. We offer a wide variety of research and design strategy services for all stages of product development. This list of services is not exhaustive and we are able to adapt and create new methods depending on your goals and needs.
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When you want to explore new ideas or problem spaces
Discovery/foundational research
Discovery and ideation workshops/sprints
Concept generation and testing (e.g. storyboarding, product simulations)
Expert interviews
Landscape reviews
Value-proposition testing
Field studies
Diary studies
Personas and customer archetypes
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When you’re launching and need user insights to refine your product
First use/OOBE studies
Usability/UX testing
User/customer journey mapping
Expert reviews/heuristic evaluations
In-product surveys
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When you want to focus product investments on what matters most
New feature exploration and prioritization research
User/customer journey mapping
Continuous discovery programs
Strategic research planning and roadmapping
UX Metrics development
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When you’re ready to innovate and need help identifying and evaluating future bets
Future opportunity discovery
Market & trend research
Innovation/discovery sprints
Idea evaluation research
Concept design and validation
>FAQs
Do I need to be “research-ready” to work with you?
Not at all. Whether you’ve never worked with a researcher before or already have in-house support, we meet you where you are. We’ve worked with scrappy startups and seasoned product teams alike. We’ll help you figure out what’s needed and what’s not.
We already have in-house research — how can you help?
We often partner with in-house research teams to expand their capacity, tackle high-priority initiatives that need extra focus, and amplify their impact. Whether you need extra hands during high-demand periods, a fresh outside perspective, or specialized expertise for a strategic initiative, we seamlessly integrate with your team to support and strengthen your existing practice.
How is your approach different from running a quick survey or usability test?
We love surveys and usability tests. When used at the right time and context, they give valuable insight into how people are thinking or interacting in specific moments. However, If not designed thoughtfully or done in isolation, they can lead to false signals that misdirect you. Our approach connects these data points with the wider context: the user’s goals, pain points, and the deeper "why" behind their behavior.
We already have product data —what does research add?
Data tells you what users are doing. Research helps you understand why. We often combine qualitative insight with your existing data to show you what’s working, what’s not, and where to focus next. It's not either/or, it’s both, done well to give the full picture.
Can you just run a single user study for us?
Absolutely. We’re happy to support one-off studies. That said, we always take a moment to understand the bigger picture, because even a single study delivers more value when it's grounded in context. We’re not just here to run tests, we’re here to help you make sharper, more informed product decisions.
Can you help us decide what to build next?
Yes, and more importantly, we help you understand why it’s worth building. We collaborate closely with key stakeholders like Product, Engineering, and Design to understand both current priorities and long-term goals. This lets us move beyond surface-level feedback to uncover what truly matters to your market and your business. The result? A roadmap grounded in real insight, not speculation or wishlists.
Do you only work on software and digital products?
Not at all. While much of our work is in digital experiences, we also support research for hardware, physical products, and hybrid experiences. Whether it lives on a screen, in your hand, or both, we help you understand how people interact with it, how it fits into their daily lives and routines, and how to make it better.
How long do projects usually take?
Depends on the scope. Some clients work with us for a focused 2-week sprint; others bring us in for multi-month strategy engagements. We can move fast but never at the cost of quality insights.