Product research and strategy grounded in real-world insights — so you can build with clarity and confidence
WHO WE ARE
Based in Europe with Silicon Valley roots, Prism Insights is a global research and product strategy agency that helps product leaders build with confidence, surfacing focused, user-centered insights to cut through the fog of product development.
Whether you're navigating ambiguity around what to build, who to build for, or how to grow, we bring clarity where it matters most - to your product decisions and innovation strategies.
From idea-stage to enterprise, B2C to B2B, we help our clients focus, align, and move forward to launch standout products.
WHAT WE DO
We use rigorous research methods and frameworks to surface critical opportunities in your problem space, shape your strategy, and de-risk your product decisions, whether you are:
> Launching something new
> Evolving or refining a product
> Untangling persistent product challenges
> Exploring new markets or innovation opportunities
HOW WE CAN HELP
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You have a vision, but need confidence it solves a real problem for the right people.
We help you explore your problem space, validate your early ideas and concepts, and identify and assess your riskiest assumptions before you invest heavily in building.
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You’re launching, but you need to sharpen product–market fit.
We help you launch your best product, uncover what resonates, spot friction points, and prioritize what drives engagement, retention, and impact.
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You’re growing, but complexity is growing with you.
We help you prioritize high-impact opportunities, drive alignment across teams, and stay focused on solving the problems that unlock growth.
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You’re exploring new opportunities, but want to make evidence-backed bets.
We help you explore 0→1 opportunities by understanding your target, validating demand, sizing potential, and shaping an innovation strategy grounded in user insight.
WHO WE WORK WITH
Founders
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Entrepreneurs
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Start-ups
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Venture studios
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Growth stage companies
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Organizations & enterprises
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Mission driven non-profits
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Founders • Entrepreneurs • Start-ups • Venture studios • Growth stage companies • Organizations & enterprises • Mission driven non-profits •
WHAT SETS US APART
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Based in Europe, we bring our expertise across timezones to clients worldwide.
With extensive experience leading research in the heart of Silicon Valley at Google on global products and advising startups across industries and regions, we know how to surface insights that translate, whether you're building for a local market or scaling across borders.
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From AI assistants to fintech, from digital health to enterprise software, our experience spans multiple industries, target markets, and user needs.
No matter what industry or domain you operate in, we adapt fast, synthesize quickly, and bring domain fluency to every project.
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We believe clarity shouldn’t stop at the insights and impactful research and strategy should be accessible to all. That’s why, contrary to industry standards, we offer clear pricing models for our typical engagements and also equity-based options for more budget flexibility.
For more complex or nuanced work, we can create custom proposals tailored to your goals.
Some places we’ve had impact:
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NUNA INC
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YOHANA / PANASONICWELL
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OLLIE
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FACTSET
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AREA 120
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GOOGLE • NUNA INC • YOHANA / PANASONICWELL • OLLIE • FACTSET • AREA 120 •
OUR SERVICES
Let us help you sharpen your focus on what matters most. We offer a diverse selection of research and product strategy services for all stages of product development.
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When you want to explore new ideas or problem spaces
Discovery/foundational research
Discovery and ideation workshops/sprints
Concept generation and testing (e.g. storyboarding, product simulations)
Expert interviews
Landscape reviews
Value-proposition testing
Field studies
Diary studies
Personas and customer archetypes
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When you’re launching and need user insights to refine your product
First use/OOBE studies
Usability/UX testing
User/customer journey mapping
Expert reviews/heuristic evaluations
In-product surveys
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When you want to focus product investments on what matters most
New feature exploration and prioritization research
User/customer journey mapping
Continuous discovery programs
Strategic research planning and roadmapping
UX Metrics development
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When you’re ready to innovate and need help identifying and evaluating future bets
Future opportunity discovery
Market & trend research
Innovation/discovery sprints
Idea evaluation research
Concept design and validation
FAQs
Do I need to be “research-ready” to work with you?
Not at all. Whether you’ve never worked with a researcher before or already have in-house support, we meet you where you are. We’ve worked with scrappy startups and seasoned product teams alike. We’ll help you figure out what’s needed and what’s not.
We already have in-house research, how can you help?
We often partner with in-house research teams to expand their capacity, tackle high-priority initiatives that need extra focus, and amplify their impact. Whether you need extra hands during high-demand periods, a fresh outside perspective, or specialized expertise for a strategic initiative, we are able to seamlessly integrate with your team to support and strengthen your existing practice.
How is your approach different from running a quick survey or usability test?
We love surveys and usability tests. When used at the right time and context, they give valuable insight into how people are thinking or interacting in specific moments. However, If not designed thoughtfully or done in isolation, they can lead to false signals that misdirect you. Our approach connects these data points with the wider context: the user’s goals, pain points, and the deeper "why" behind their behavior.
We already have product data, what does research add?
Data tells you what users are doing. Research helps you understand why. We often combine qualitative insight with your existing data to show you what’s working, what’s not, and where to focus next. It's not either/or, it’s both, done well to give the full picture.
Can you just run a single user study for us?
Absolutely. We’re happy to support one-off studies. That said, we always take a moment to understand the bigger picture, because even a single study delivers more value when it's grounded in context. We’re not just here to run tests but to help you make sharper, more informed product decisions.
Can you help us decide what to build next?
Yes, and more importantly, we help you understand why it’s worth building. We collaborate closely with key stakeholders like Product, Engineering, and Design to understand both current priorities and long-term goals. This lets us move beyond surface-level feedback to uncover what truly matters to your market and your business. The result? A roadmap grounded in real insight, not speculation or wishlists.
Do you only work on software and digital products?
Not at all. While much of our work is in digital experiences, we also support research for hardware, physical products, and hybrid experiences. Whether it lives on a screen, in your hand, or both, we help you understand how people interact with it, how it fits into their daily lives and routines, and how to make it better.
How long do projects usually take?
Depends on the scope. Some clients work with us for a focused 2-week sprint; others bring us in for multi-month strategy engagements. We can move fast but never at the cost of quality insights.
How much do your services cost?
Prices can vary depending on where you’re in the development cycle, the level of support required, and the scope of the problem being investigated. We offer three standard tiers of pricing for most projects: Glance, Focus, and Panorama. See our current price list here.